Great coaches hit a ceiling: you can only truly individualise for so many athletes before the spreadsheet wins.
Solace removes that ceiling. A coach builds their methodology once: exercises, programs and loading paradigms. The engine then reads each athlete's readiness from wearables and a quick check-in, and rebuilds their session in real time. Two athletes on the same program train differently, because they showed up differently.
And it shows its working. The market is rightly sceptical of “AI fitness,” so transparency is our moat: every adaptation cites the data that triggered it. There's no black box, just rule-based autoregulation a coach can trust and an athlete can understand.
Coaches and engineers, in one room.
Dan brings the industry strategy and network. A former professional rugby player turned entrepreneur, he founded and scaled a gym chain and has built businesses across the gym and leisure sector. He knows what it takes to run a performance operation, and he keeps Solace honest about the real economics and demands of the coaches and facilities it serves.
James runs product and the business, and brings the elite coaching perspective. He's a strength & conditioning coach who has spent a decade with professional footballers across the Premier League, Serie A, La Liga, Bundesliga and MLS, including Champions League, Euros and World Cup winners. He founded Solace after watching great coaches cap out on how many athletes they could truly individualise for, and he's set on making elite methodology scale, with the coach's brand on it.
Ed leads engineering: the adaptive engine, the on-device video pipeline and the data model that keeps every decision traceable. He's built and exited software businesses and spent decades in technology and eCommerce, and is focused on making the hard parts feel invisible to coach and athlete alike.